Market Development Priorities

Manitoba Canola Growers purpose is to stimulate, increase and improve the production and marketing of canola and canola products in Manitoba.

Market Development initiatives revolve around two key priorities:

• Build demand for canola by collaborating in the development and delivery of a national and provincial marketing strategy and by identifying and expanding new markets for canola.
• Promote the benefits of canola by leveraging grower dollars to continue market development activities for canola and apply research results to advance ongoing market development activities.