Manitoba Canola Growers invests in market development to build demand for canola and promote its benefits to consumers. Our efforts focus on:

• Collaborating in the development and delivery of the National Canola Marketing Program (NCMP) together with SaskOilseeds and Alberta Canola.
• Co-leading the national brand campaign, Hello Canola, under the NCMP to shift the perspectives of Canadians on canola from apathy to love.
• Bringing Hello Canola to Manitobans through initiatives like Great Tastes.
• Investing in future consumers through multi-year support of Agriculture in the Classroom Manitoba to bring accurate, balanced and current education materials into Manitoba schools.
• Working with strategic partners to ensure Manitoba canola farmers are represented at the right tables.
• Exploring end-use opportunities through research projects to advance ongoing market development activities.

By leveraging grower dollars and strong partnerships, MCGA ensures Manitoba canola has a growing presence both at home and in global markets.