Canola adds $4.2 billion to Manitoba’s economy

Canola Council of Canada Media Release

Canola adds $4.2 billion to Manitoba’s economy


Winnipeg, March 2, 2017 – A new analysis released today shows that canola’s total annual impact on the Manitoba economy is now $4.2 billion, and that nearly 37,000 jobs and $1.5 million in wages in the province can be traced back to the canola industry.

The analysis was developed for the Canola Council of Canada by LMC international, a leading agri-business research firm. LMC used best practices to estimate the total benefits rippling through the economy as Canadian-grown canola is developed, grown, processed and marketed. The latest report was based on data from three crop years: 2012/13, 2013/14 and 2014/15.

“Canola is stimulating the growth of jobs and opportunity for thousands of Manitobans who may not be aware that part of their livelihood is linked to agriculture,” said Brian Innes, the Canola Council’s vice president of government relations. “In fact, the canola value chain generates a substantial amount of economic activity, and the benefits are felt in many different industries.”

More than half of the jobs stimulated by canola in this province are generated by the business of canola farming, which leads to investment in things such as research, seed development, equipment, crop inputs and farm management services. As the wages from these jobs are spent, the effects ripple all through the Manitoba economy.

LMC found that Manitoba also benefits significantly from the canola processing and refining sectors. The economic impact of these operations in Manitoba is $990 million, second only to Saskatchewan, where most canola processing capacity is located.

In total, canola’s contribution to the Canadian economy as a whole now surpasses $26.7 billion a year – more than triple the impact of the industry a decade ago.

The full report and a summary fact sheet are available on the Canola Council of Canada website,

The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. Keep it Coming 2025 is the strategic plan to ensure the canola industry’s continued growth, demand, stability and success –  achieving 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025. The Canola Council will celebrate its 50th anniversary at the annual Canola Council Convention, March 7-9, 2017 in Winnipeg, MB.


Media may contact:

Heidi Dancho, Director, Communications

                                                        Manitoba Canola Growers are a  farmer funded and led association representing the 8500 canola growers in Manitoba and are a core funder to the Canola Council of Canada